Articles

Straight answers on getting your shop found online.

Short, sourced guides for restaurant, barbershop, and salon owners — written by David, former Product Lead, Food & Beverage at Square.

Customer acquisition

Your next customer is already searching for you. The question is what they find.

46% of Google searches have local intent, and most people who search visit a business within a day. How acquisition actually works for local businesses now.

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Customer retention

The customers you already have are worth more than the ones you're chasing.

A 5% bump in retention lifts profits 25–95%. Why regulars are the business — and how a website quietly turns first-timers into regulars.

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Owning the relationship

You don't own your Instagram followers. Here's what you should own instead.

Organic reach keeps shrinking — Instagram's fell another 12% last year. What it means to build on land you hold the deed to — and why AI search raises the stakes.

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Skip ahead — see your own site first.

We build websites for restaurants, barbers, and salons from your existing content — live the same day. $500 to build, then $20/mo after three free months — and you see it before you pay a cent.

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